I was one of those people fortunate enough to join the Facebook madness back when you needed a valid college e-mail address to join the site. This was waaaaaaay back in the day – 2005. This past weekend I visited my favorite movie theatre establishment to see what “The Social Network” had to offer.
As I’m sure you’re already aware, “The Social Network” is a story based on the genesis of what we know today as Facebook. In case you’ve been under a rock, blind folded with ear plugs the past 5 years you can visit the site here. My first impression of the movie was that it was well written and directed. The dialogue was clever, witty as well as funny. My first issue is rooted in the film’s portrayal of Mark Zuckerberg (CEO – Facebook). Now, I certainly don’t know Zuckerberg but I’ve heard him speak on several occasions and the persona I got form his public appearances did not match with what was depicted on screen. I’m sure he has a public persona which is not necessarily what is presented in his public speaking events but still, the Zuckerberg depicted in the film didn’t seem to care much about public personas. The film sets Zuckerberg as – while smart – a back stabbing thief who stole the idea of Facebook and deceived his victims until the site went live – not to mention an asshole. There are so many things wrong with the premise that Zuckerberg stole Facebook it’s not even funny. First of all, for someone to lay claim to an “idea” as if any person can ever “own” something as abstract as an idea is absolutely ludicrous furthermore; the current litigation system was not and is not designed to protect against the idea of software. Two people’s software, both of which obtain the same goal, can do so by completely different mathematical and algorithmic means. But, in a court of law, if someone patents an idea, the other guy has to pay. This isn’t good enough. The battle on Facebook doesn’t truly address this but it shines light upon it.
The next thing I noticed about the movie is the lack of substance for the female characters. I observed it, but had no opinion about it initially. I read somewhere that the lack of meaningful roles for women within the story was offensive. I actually understand this but I cannot sympathize. Not because I do not believe that woman can, and are valuable assets to not only Facebook but within information technology as a whole (because I do) but because as a software engineer I can personally testify that, it’s primarily a male driven industry. I can only think of one software engineer I’ve worked with, that was a woman. She was a very smart and intelligent counter-part and I enjoyed working with her very much but she’s the only one. I do however, agree that the women that were in the film (even if it was only for a few scenes) were used as throw-away characters – sexual playthings for the male driven cast and their intellectual quests and that’s sad.
Moving right along: I take issue with how quickly this movie was released. Facebook has taken the internet by storm and has definitely changed the way we interact with each other not only online but in real life. How many times have you told someone “add me!” or “Please, no tags!” or even “these pictures must never make it to Facebook.”? How many relationships have the infamous relationship status ruined (or sparked – depending on your point of view)? That said, as of the time of this writing it has only been a few years since Facebook has really taken off. I believe the story would have benefited from a little closure. I’m aware the movie was intended to tell the story of how Facebook began, not necessarily tell the entire story of Facebook but that doesn’t stop me from feeling just a bit cheated.
Finally, I’d just like to point out how Facebook, despite the popularity and money has failed. “Wait, Johnny, what the hell are you talking about? Facebook is extremely successful!” Hold your horses, let me explain myself. Throughout the movie, there is an on-going debate about which direction Facebook should take. Zuckerberg believed that Facebook should be cool and exclusive. By cool – according to the film – Zuckerberg did not want ads littering the pages of the site in fear that it would simply become another MySpace. By exclusive, only college students would be able to take part in the site. Facebook would differentiate itself from its competitors by associating people with VERIFIABLE networks (colleges/universities) therefore, not allowing a free-for-all sign up of accounts. In that sense, the Facebook we know today is nothing like that. I won’t even get into the ads on the side of my profile. As far as exclusiveness is concerned – first came the high school kids. This may not have been TOO bad perhaps you wanted to connect with old high school friends who simply did not go to college. I think most people were open to this so long as there was a way to keep the kiddies from getting on your page. Then, all hell broke loose with regional networks. Anyone, who claimed to be anywhere in the world could simply join Facebook. Hell, I’ve seen pages where it says “No Network”. Really, no network? Who let you in here? As a result, the Facebook envisioned by Mark Zuckerberg back in 2004 is not what we see before us today. So in that regard, Facebook has failed.
Let me just say that, as a whole, Facebook has not really failed us as a people. It has certainly brought people together, kept us up to date on friends, family and that cute girl in your math class. So what if there were a few arguments started by relationship statuses, time stamps on status updates which are the smoking gun which suggests you were NOT sleeping at 12:30am and tagged photos of you taking tequila shots with that prostitute in Las Vegas. The fact of the matter is, because of Facebook, our digital lives much more robust. “The Social Network”, despite potential inaccuracies helps to fill in the gaps and give the public a sense of what it takes to make something like this happen. It’s not easy; it takes hours and hours of work. You may lose a friend or two in the process but at least you have mutual friends through which you can exploit Facebook’s privacy flaws of allowing two non-friends to view each other’s photos.
Go see the movie.

Categories: Movie Reviews, news, Software Development, Technology
Tags: analysis, facebook, movie, review, social network
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